Cue the “Rocky Music”, Bydureon a “blockbuster contender”


According to FierceBiotech, Bydureon is on their “Top 15 Blockbuster Contenders” list.

We couldn’t help but think of the “Rocky” comparisons, Amylin has been down on the mat a few times, but has always comes back swinging.

We will know much more over the next 12 months.  The Bydureon PDUFA is the end of January.  Amylin/Lilly have had several years to prepare for this launch. The data is very good, the molecule is established, but will a once-weekly get the Amylin/Lilly alliance the championship belt?  And if so of what weight class, the middle-weights, or will the product presentation make some noise with the heavyweights?

Give me a shout, let’s take some wagers on market share for Bydureon by the end of 2012.

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